History of silicone wristbands
Silicone wristbands have risen in popularity in the fashion and marketing world since the 2000s. Corporate entities are using it for the brand awareness, NGOs are using it for raising awareness of the issue they believe in and even politicians are using it as a political statement. All of this popularity makes the history of silicone wristbands even more interesting. It was first popularized in 2004 by US cyclist Lance Armstrong. He wore a yellow bracelet with the words ‘’live strong’’ to raise awareness for cancer, He himself was struggling against the disease after undergoing the treatment his disease cured and he established the ARMSTRONG foundation to help improve the lives of those who were struggling against the disease. His popularity helped the use of silicone wristbands after that Nike manufactured the same yellow wristband for athletes competing in Athens Olympic games 2004. It gained popularity and other organizations and campaigns started using it.
Much of the silicone wristband’s popularity stems from the fact that you can opt for custom made bands, texts are available in different styles
Debossed- With Debossed bands, you get an engraved text. This is one of the best silicone wristbands you can buy for promotional activities, organized events and music concerts as they are cheap as compared to other types.
Embossed- You get raised letters that protrude about 2 millimetres from the band’s surface. This type is the most popular among teens.
Colour Debossed- Debossed wristbands with coloured texts, popular among people from all walks of life.
Screen printed- You can buy customized printed bands for yourself and your loved ones. These bracelets have text applied directly to the surface
Well known silicone campaigns, fundraising or charitable causes
Livestrong- BY Lance Armstrong (2004)
He established the live strong foundation for cancer patients after struggling against testicular cancer. He wore iconic yellow bracelets with the words live strong to raise awareness against the disease.
Stand up and speak up- Nike manufactured the same yellow bands against racism. Thierry Henry was the face of the campaign. 5 million wristbands were sold.
Make poverty history (2005)
The campaign was launched with the purpose to encourage people to unite against poverty at a global level. Most of the wristbands (8 million) were sold in the UK and were also sold in Australia, Canada and more.
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